Social Media Analyst
IBM - Marketing, Communcations and Citizenship
- București
- Permanent
- Full-time
- 5-7 years of experience in social analytics, data science, or similar data analysis field
- Experience using data analytics and listening tools including Google Analytics, Knime, SPSS Modeler, Tableau, Meltwater, Brandwatch, etc.
- Demonstrated ability to build reporting dashboards that take inputs from several data sources
- Ability to analyze and apply data-driven approaches to improve performance over time
- Ability to explain your recommendations with confidence using data to support your POV
- Experience working in large, highly matrixed organizations
- An intensely collaborative style. IBM is a highly matrixed organization and the person who is successful in this role will thrive in a “we” (not an “I”) environment
- Large public company or agency experience supporting large public company clients preferred.
- Experience working with highly matrixed organizations.
- Experience working with social media analytics tools.
- Define key performance indicators and implement measurement and reporting to gauge the success of social media ongoing as well as big market moments
- Ensure insights are actionable and help teams drive social media outcomes.
- Design reporting and analytical models and data visualizations that provide the ability to measure and optimize IBM's social content strategy
- Automate data cleaning, transformation, categorization, and aggregation processes to improve team efficiencies and create additional bandwidth for team members
- Build Boolean or Python queries and API Connections that monitor social conversations on key topics
- Ongoing social listening to advance the mission and reputation of IBM, including market and competitive research, crisis monitoring, and ad hoc insights reporting
- Monitor external IBM conversation and identify potential crises on social media; work with the appropriate teams to provide data-driven recommendations to protect IBM's reputation
- Enable social media professionals on social listening tools to foster real-time metrics analysis outside of scheduled and recurring wrap reporting workstreams
- Work with vendors that supply reporting, analytics, and intelligence services, including internal intelligence MCC partners such as MD&I
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