Global Demand Campaign Specialist
ThoughtWorks
- Iași
- Permanent
- Full-time
- Collaborate with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives and target audience segments.
- Leverage & identify key messaging, value propositions, and content to resonate with target audiences at different stages of the buyer's journey.
- Leverage market insights, customer personas, and competitive intelligence to inform campaign strategies.
- Coordinate end-to-end campaign execution, including campaign asset creation, landing page development, email marketing, social media, and more.
- Manage campaign timelines, budgets, and resources to ensure timely and successful campaign launches.
- Collaborate with creative teams, content creators, and designers to develop compelling campaign assets that align with brand guidelines.
- Employ demand generation and ABM tactics to capture and nurture leads through the funnel.
- Continuously monitor campaign performance and make data-driven optimizations to improve lead quality and conversion rates.
- Work closely with the field team to ensure smooth handoff of campaigns and alignment on campaign goals.
- 10+ years of experience in developing campaign strategies and executing successful integrated marketing campaigns, with 5+ years in a B2B tech organization.
- Strong understanding of marketing principles, channels, and best practices.
- Proven track record of exceeding campaign goals and driving measurable ROI.
- Excellent communication, presentation, and collaboration skills. Experience in collaborating with cross-functional teams to develop comprehensive campaign strategies aligned with business objectives.
- Data-driven approach and proficiency in deriving meaningful business insights from analytics.
- Ability to manage multiple priorities, work independently, and thrive in a fast-paced environment.
- Define and track key performance indicators (KPIs) for campaigns.
- Prepare regular reports on campaign performance, showcasing insights and recommendations for continuous improvement.
- Collaborate with content, design, digital advisors, for the creation of campaigns.
- Collaborate with the portfolio marketing team on integrating the services/solution strategies into cohesive, integrated programs.
- Collaborate with Field marketing to adapt campaigns for regional relevance, and contribute to lead management optimization for enhanced regional marketing impact.
City: Iasi
Date Posted: 04-15-2024
Industry: Information Technology
Employment Type: RegularAbout ThoughtworksThoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.#LI-RemoteThanks for your interest in joining Thoughtworks. A member of our Recruiting team will review your application as soon as possible.In the meantime, check out our page to learn more about the extraordinary impact Thoughtworkers make on clients, the tech industry and each other.Please note that we value privacy: all information submitted to us via your online application will be kept confidential to Thoughtworks.