Media Planner
WarnerMedia
- București
- Permanent
- Full-time
- Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level
- Set campaign reach and frequency targets and monitor laydown to ensure placements met
- Use broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily schedules as per defined strategy
- Plan graphics and voice overs to maximise promotion of key channel highlights
- Create the promo asset IDs in channel management system for each promo campaign and presentation element
- Ensure all dates, times and promo tags are entered correctly as per the media plan
- Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes, amend schedules and materials accordingly
- Keep track of promo certification for each campaign
- Use TechEdge software to analyse campaign performance, and where necessary, adjust media plan to ensure reach and frequency targets are met
- Provide in depth post-campaign analysis where required and feedback learnings to wider team
- Ensure editorial integrity of break content and messaging
- Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition
- Monitor competitor breaks and on-air strategy
- Be interested and curious about content, trends and wider issues affecting the media industry
- Experience in a media or broadcast environment
- Experience of analysing and interpreting data
- High attention to detail
- An appreciation of creative issues and advertising
- Demonstrable passion for international TV programming
- Education - university level or higher
- Computer literate with good Excel, Word and PPT
- Working proficiency in English
- Efficient and effective promo optimization
- Delivery of campaign communication targets against media plan
- Ability to analyse data and compile reports.
- Ability to make strategic decisions whilst under pressure of tight deadlines.
- Numerate and analytical with close attention to detail
- Highly motivated with the ability to work both independently and as part of a team.
- Planning and organisation skills with the ability to meet fixed deadlines.