Brand Executive
British American Tobacco
- București
- Permanent
- Full-time
- Alignment of various BAT partners (from agencies to Operations and Trade Marketing) to ensure brand objectives and activities are implemented with the required quality and adjusted to meet agreed cost & timescales
- Preparation of engagement programs and cycle plan activities to ensure brand strategies are effectively implemented and evaluated at field level
- Application of brand insights and understanding to consumer dialogue in order to differentiate marketing activities and optimise brand effectiveness
- Analyse and report market research intelligence to estimate brand performance or issues and provide sound data-based recommendations with required actions
- Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
- Do you have a strong passion for taking brands to the next level?
- Do you have a high consumer and data acumen?
- Do you enjoy leading projects with partners from different cultures?
- 2-3 years of previous experience in brand management; experience in a FMCG company is nice to have
- Strong sense of ownership and accountability
- High attention to detail and good presentation skills
- Capable to lead and influence different internal and external partners
- Strong analytical skills and data-driven mindset
- Ability to make things happen (proactive, dynamic, flexible, pragmatic)
- Ability to develop relevant and effective in-store communication and promotions and coordinate third party suppliers to positively influence consumer buying behaviour
- Commercial approach to all activities
- Project management skills are nice to have
- Fluent English (oral and written)
- Computer proficiency (Word, Excel, PowerPoint)
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies