Campaign Manager, Security & AI Governance
Veeam Vezi toate joburile
- București
- Permanent
- Full-time
- Own and execute global go-to-market campaigns focused on data security, privacy, and AI governance
- Develop and launch integrated, end-to-end campaigns aligned with enterprise buyer journeys -- from awareness to pipeline generation
- Translate complex topics (AI risk, data protection, governance, resilience) into clear, compelling value propositions and messaging in partnership with Product Marketing
- Design and execute omnichannel programs across paid media, email, web, social, webinars, and virtual or in-person events
- Leverage segmentation, intent data, and ABM strategies to improve engagement quality and conversion across enterprise accounts
- Collaborate with and manage internal and external stakeholders (creative teams, digital teams, agencies, regional marketers) to deliver high-quality campaign assets
- Build campaign roadmaps, messaging frameworks, and promotional plans tailored to buyer personas and use cases
- Manage campaign budgets and optimize ROI and ROAS
- Analyze performance data, report insights to senior stakeholders, and continuously optimize campaigns based on results
- Ensure alignment between global strategy and regional/field marketing execution
- Support annual and quarterly planning, forecasting, and prioritization for campaign initiatives
- 6-8+ years of experience in B2B marketing campaign management, with a focus on enterprise audiences
- Strong background in B2B technology, SaaS, security, data, or AI-related domains
- Proven ability to manage complex, global campaigns in fast-paced and evolving environments
- Deep understanding of enterprise buying committees, executive personas, and buying group dynamics
- Hands-on experience with ABM strategies and tools (e.g., 6sense or similar)
- Strong expertise in omnichannel digital marketing (paid media, email, social, web, webinars)
- Analytical mindset with the ability to translate data into actionable insights
- Excellent communication and stakeholder management skills, including experience presenting to senior leadership
- Ability to operate effectively in ambiguous environments and adapt quickly to change
- Bachelor's degree or equivalent combination of education and experience
- Advanced English proficiency
- Enterprise campaign management and demand generation best practices
- Digital marketing across paid, owned, and earned channels
- Executive-level messaging and copywriting
- Analytics and reporting tools (e.g., Tableau, Power BI)
- Project management tools (e.g., JIRA, Monday.com)
- Salesforce experience is a plus
- ABM and intent data platforms (e.g., 6sense) are a plus
- 21 annual vacation days, additional days based on tenure, plus 4 global VeeaMe Days for self-care
- Private health, dental, and vision insurance for employees and dependents
- Mental health support with up to 12 free therapy sessions
- Private hospital coverage for planned and emergency care
- Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
- Life, critical illness, and disability insurance
- One paid volunteer day annually through Veeam Cares
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O'Reilly) and mentoring through our MentorLab program
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