Account-Based Marketing Manager

• At rinf.tech, you'll encounter friendly people who are eager to explore and reinvent the world of technology.
• We encourage ideas - we like to share and learn from each other. We're all in for curious & ambitious people.

• We continuously invest in developing core teams focused on technologies like Blockchain, AI, and IoT -
• Our Technical Management team, possesses a robust technical background. Many of our team members have advanced to strategic roles through internal promotions.
• In a state of mutual willingness to share & grow, our RINFers commit to a minimum tenure of 2.5 years on a project.

• Fail fast, learn fast: we experiment, we iterate, we know when to stop and we don't repeat the same mistakes.
• The right technology stack for the right problem: we don't force technology choices just because we know them; our focus is on solving problems, not on pushing predefined stacks.

• Adapta Robotics is a successful spin-off born through an R&D project within rinf.tech

• Support the activation of strategic enterprise accounts through targeted marketing initiatives.
• Develop and execute one-to-one and one-to-few ABM programs aligned with priority accounts.
• Coordinate targeted outreach campaigns, personalized engagement initiatives, and executive-level communication materials.
• Support the progression of account conversations toward structured business discussions.
• Account Intelligence & Research
• Conduct research to understand the organizational structure, technology environment, and transformation initiatives within target accounts.
• Identify relevant signals such as regulatory pressure, digital transformation programs, or AI adoption initiatives.
• Build and maintain account profiles, including stakeholder maps and organizational insights.
• Monitor industry and company developments that may indicate engagement opportunities.
• Identify and map relevant decision stakeholders within strategic accounts.
• Support engagement with roles such as: CIO / CTO, Risk and Compliance leadership, Business unit leaders, Finance and procurement stakeholders
• Help coordinate communication and engagement activities across these groups.
• Work closely with sales and account managers to align marketing activities with the strategy for strategic enterprise accounts.
• Support the preparation of account-specific materials, executive briefings, and meeting preparation for discussions with target stakeholders.
• Coordinate follow-ups after meetings, workshops, and executive engagements to maintain momentum within the account.
• Ensure marketing initiatives contribute directly to progressing strategic opportunities and strengthening relationships with key stakeholders.
• Executive Events & Engagement Programs
• Support the organization of targeted executive engagement opportunities for selected accounts. Examples include: executive briefings, industry roundtables, workshops or small-group discussions
• Assist with the coordination of invitations, materials, and follow-up communication.
• Campaign Coordination & Performance Monitoring
• Track engagement across targeted accounts and monitor campaign progress.
• Maintain visibility into account engagement activity, outreach performance, and stakeholder responses.
• Contribute to reporting and insights regarding account engagement effectiveness.
• Identify opportunities to refine targeting and engagement approaches

• Experience in B2B marketing, account-based marketing, or enterprise marketing environments.
• Ability to research and understand complex enterprise organizations.
• Strong written communication skills for executive-level materials and outreach.
• Experience collaborating with sales teams on strategic account engagement.
• Strong organizational skills and attention to detail.
• Ability to manage multiple account initiatives simultaneously.
• Nice to Have
• Experience working in enterprise technology, consulting, or software services companies.
• Understanding of enterprise AI, software development, or digital transformation initiatives.
• Experience supporting executive events, roundtables, or strategic workshops.
• Familiarity with LinkedIn outreach, ABM tools, or CRM systems used in enterprise marketing.
• Experience working with account-based marketing campaigns or targeted outreach programs.

• Flexible working environment, ability to work remotely or in a hybrid model, depending on your project requirements.
• Work with worldwide technology leaders - We partner and deliver technology to industry giants like Intel, NXP, Panasonic, Visteon, Carrefour, Windriver, Kardex, METRO Digital, and many others.
• Priority Plus Medical Subscription @Regina Maria (fully covered by the company)
• Mental Health Online Resources through the Hilio Wellbeing Platform
• Flexible benefits worth 1300 RON gross per month - you can choose the ones that suit your preference
• We have profit shares schemed that enable you to financially benefit from the new business you identify
• We have premium referral bonus for each successful recommendation you make - (500-1500 EUR NET based on seniority)
• Enjoy our vibrant offices in Romania's top IT hubs - Bucharest, Timisoara, Cluj, and Iasi, perfect for when you want to grab a coffee with your colleagues.
• Community - No man is an island, we stay connected through ongoing learning, project rotation, idea incubation, as well as through our Football Team, Townhalls, and Fun Thursday Office Day!

• Apply
• CV screening
• HR Interview
• Technical Interview
• Offer presented by our CEO

rinf.tech