Marketing Data Analyst

• Evaluate the overall business performance by analysing key financial and operational metrics, considering the distinctive characteristics of commercial and consumer business units.
• Collaborate with cross-functional teams to understand business goals and provide insights on how marketing can contribute to the success of both commercial and consumer segments.

• Conduct in-depth analysis of marketing performance data from various channels for both commercial and consumer segments.
• Identify trends, patterns, and key performance indicators specific to commercial and consumer markets to assess the effectiveness of marketing efforts.
• Generate separate reports and dashboards for commercial and consumer business units to communicate results and insights to the marketing team.
• Run analysis of historic financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
• Understand and determine opportunities for predictive modelling in order to optimize operations and forecast future outcomes.
• Build data models, identify patterns, and data gaps
• Utilize and help optimize marketing dashboards and data models
• Reporting and presentation of data outcomes and recommendations

• Proactively analyse relevant marketing data and campaign performance to identify trends, root causes and implications of results.
• Provide actionable quantitative and qualitative insights across marketing efforts to inform marketing strategies and campaigns, tailoring recommendations for both commercial and consumer audiences.
• Provide senior leaders/owners actionable recommendations and strategic plans based on analytical research.
• Conduct thorough market research to identify industry trends, competitor strategies, and consumer behaviour for both B2B and B2C markets.

• Collaborate with each marketing manager to hep to set realistic targets based on previous year results, campaign budget and strategy
• Collaborate with the marketing team to optimize campaigns based on data-driven insights, considering the unique needs and preferences of commercial and consumer segments.

• Be able to switch from Granular to Umbrella view (Zoom-in & Zoom-out) , adapt the story-telling based on the stakeholder org and needs

• Understand operational processes, marketing policies, measurement, analytical model, and actionable plan to maximize the return on marketing investment.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

• Support data integrity, data accuracy and testing processes

• Work with internal and vendor support teams to report and resolve data/campaign discrepancies.

• Be the advocate for data and analytics needs in Market/Country

• Bachelor’s degree or masters in Statistical / econometric / numerical / engineering / computer science / analytics.
• 2 to 5 years work experience in a similar data analyst role and environment, preferably in a marketing, sales or advertising and finance.
• Strong technical skills and understanding of interpreting data and analyses for solving business problems.
• Good understanding of the power of data in a similar field.
• SQL experience working with large customer and transactional databases.
• Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel.
• Experience with Data visualisation software (e.g. Tableau, Qlikview, PowerBI, Datorama, Omniture/Adobe Analytics, Data Studio/Google Analytics).
• Experience using Python
• Some knowledge or understanding of analytical tools (e.g. R, SAS, etc.) for data analysis
• Excellent communication skills, with the ability to present complex data in a clear and concise manner.
• Detail-oriented and able to work independently or collaboratively in a team environment.

• Knowledge of sources of marketing and customer behavior data (e.g. Adobe Analytics, Google Analytics, Datorama, Eloqua, Martech 3rd party data providers)
• Understanding of marketing technology platforms
• Strong understanding of marketing principles and digital marketing channels across commercial and consumer landscapes.
• Strong interpersonal and project management skills; ability to build, manage and influence virtual teams.
• Familiarity with CRM systems and marketing automation tools is a plus.

• Proactivity
• Results Orientation
• Learning Agility
• Proactivity
• Customer Centricity

• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

HP