Amazon Advertising Specialist

• Plan, create, and manage Amazon PPC campaigns globally, targeting specific ACoS and TACoS objectives.
• Continuously optimize campaign bids, keywords, and targeting to maximize ROI and meet defined performance goals.
• Regularly review and challenge targeting approaches to ensure ongoing effectiveness and competitive advantage.
• Initial Campaign Setup:

• Contribute significantly to the success of new product launches through strategic and thoughtful initial advertising campaign setups.
• Ensure robust campaign structures that support scalability and adaptability.
• Continuously accommodate the growth and expansion of the product portfolio, making campaign setup and structuring a critical ongoing responsibility.
• Analytics and Reporting:

• Analyze advertising performance data, including spend, sales, and profitability metrics.
• Generate actionable insights from analytics to improve campaign effectiveness and efficiency.
• Provide regular, detailed reports on campaign performance and progress towards business objectives.
• Strategic Development:

• Develop and execute comprehensive advertising strategies aligned with business goals.
• Stay current with trends, updates, and best practices in Amazon advertising to proactively adapt strategies.
• Collaboration and Coordination:

• Work closely with demand planning specialists and platform managers, to ensure cohesive advertising messaging and alignment with overall marketing strategies.
• Coordinate with the creative team for specialized advertising projects and communicate content demand from an advertising perspective.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum 3 years of experience managing Amazon Advertising or related PPC campaigns like Google Ads for e-commerce offerings.
• Skills and Competencies:

• Deep understanding of Amazon PPC, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Proficiency in data analysis, reporting tools and Excel / Google Sheets.
• Strong analytical and strategic planning capabilities.
• Excellent written and verbal communication skills.
• Proven ability to manage budgets effectively and optimize campaigns to meet business objectives.
• Personal Attributes:

• Detail-oriented, with a keen analytical mindset.
• Proactive and results-driven.
• Ability to manage multiple projects simultaneously in a dynamic environment.

VON Consulting