Paid Media Specialist (fixed term contract)

București
Contract
Full-time

Acum 2 zile

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world's biggest brands. The future of data resilience is here - go fearlessly forward with us.As a Specialist, Paid Media, you will play a crucial role in planning, negotiating, and purchasing advertising space to promote the organization's products or services. This role involves analyzing vendor landscape and building relations with key media outlets in the industry in different markets as well as manage agency relationship in the field of paid media, identifying target audiences, and optimizing media campaigns to achieve maximum reach and impact. The Specialist, Paid Media will collaborate with internal teams, media agency and media vendors to ensure effective and cost-efficient media placements.Responsibilities:

Develop and implement comprehensive media plans in line with marketing objectives and target audience demographics.
Analyze market trends, audience behavior, and competitor activities to inform media buying strategies.
Manage and allocate budgets effectively, ensuring cost efficiency and maximum ROAS.
Provide regular reporting on budget utilization and campaign performance.
Audience Targeting:
Utilize data and analytics to optimize audience targeting and reach.
Work closely with Campaigns team to align media strategies with overall marketing goals.
Team up with agency and media vendors to ensure smooth execution of campaigns
Collaborate with regional teams to insure regional input is taken into account
Provide input on creative elements to optimize performance.
Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.
Make adjustment to BI dashboards to ensure data is correct and up to date
Stay abreast of industry trends, new media opportunities, and emerging technologies.
Share insights and recommendations with the team to enhance overall marketing strategy

Requirements:

Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience (1+ year) in media buying, preferably in an advertising agency or corporate setting.
Understanding of media buying trends and market dynamics.
Proficiency in media planning tools and software.
Excellent analytical skills.
Effective communication and interpersonal skills.
Ability to manage multiple projects simultaneously and meet tight deadlines

We offer:

Private medical insurance for you, one adult dependent, and your children
Meal tickets
Private pension plan
Life insurance
Vision reimbursement
Annual leave and additional vacation days based on tenure
Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs
Veeam Care Days - additional 24 hours for your volunteering activities
Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (Percipio, Athena, O'Reilly) and mentoring through our MentorLab program

#LI-AP1 Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.

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