Paid Media and Social Specialist

• Bachelor's degree;
• 3-5 years of experience in Digital Marketing;
• Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution;
• Significant experience in working with social media channels;
• Extensive capabilities in paid social ads (mainly LinkedIn);
• A/B testing experience, multi-variant testing, targeting, re-targeting;
• Strong capabilities in process development, agency management, and project management;
• Ability to drive a strategy through relationships, influence, data, and strong communication skills.

• Determine SEO and SEM requirements, provide recommendations and strategy and ensure implementation, driving engagement to the SPS web pages with measurable ROI;
• Oversee, manage, implement, and optimize various types of Google Ads and Linkedin campaigns. Develop campaign assets: ad copies, define keywords to target, audiences, create remarketing lists;
• Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram;
• Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR;
• Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation;
• Develop paid digital marketing strategies, defining budgets and estimating results;
• Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behaviour);
• Analyse and interpret digital data to develop insights and improvement recommendations;
• Manage process, agency relationships, and business stakeholder expectations.

• Multiple career development opportunities;
• Meal vouchers;
• Attractive salary package;
• Possibility to work from home, 2 days/week.

Gi Group