Junior Brand Manager

Essity

  • București
  • Permanent
  • Full-time
  • Acum 17 zile
Junior Brand Manager Consumer Tissue SEE m/f/dWe are currently looking for a Junior Brand Manager Consumer Tissue (CT) South East Europe (SEE) for our CG Region Central East business unit. The employment is for unlimited contract, through local Romanian external employment agency.About EssityTogether, we are improving lives, every day.Working for Essity is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.We are looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We are always looking for ways to improve our products, our business and ourselves. If this is you, we'd love to talk.About the RoleAs Junior Brand Manager Consumer Tissue, you are responsible for our brand ZEWA in SEE (Romania, Croatia, Serbia, Bulgaria and Adriatics). Consumer Tissue is an essential category in the Essity portfolio and consists of three sub-categories – Bathroom Tissue (BRT), Household Towels (HHT) and Hankies & Facials (HAFA). You are responsible for developing and executing the local 360° marketing plans. All activation strategies on brand, channel and product level should be in accordance with global strategies and marketing priorities and are based on a strong sustainability foundation.Key priority is to ensure Zewa´s growth in the respective markets. You are not only coordinating product launches and innovations, supporting the activation our ATL and digital communication, but also managing the interfaces to product development, sales and shopper marketing.The position reports to the Brand Manager Consumer Tissue SEE.What You Will DoContribute to the implementation of the brand strategy for the Consumer Tissue categories (BRT, HHT and HAFA) within the Region SEE to drive ZEWA’s development, improving brand strength and position in the SEE markets.Support the execution of agreed marketing activities like launches or ATL, BTL including digital communication activities.Cooperate with and lead external agencies (Digital, Design, Media, PR) and continuously evaluate them.Develop and align BTL and other marketing activities with other communication activities.Contribute to the product launch process (incl. post-launch) according to agreed plan and within assigned budget. Maintain records of sales volume, revenues and advertising costs and analyze them against forecasts.Collaborate with Sales, Customer Marketing, Logistics and Digital Brand team to ensure brand communication alignment and implement activations, maintain brand websites updated as well as other brand communication channels.Ensure collection of brand/product/channel related insights and consider them in the definition of the go to market strategy.Ensure adequate internal and external communication in case of quality issuesCollect, analyse and prepare reports on market data, competitors activities, consumer trends.Who You AreUniversity or college degree in Marketing, Business Administration or similarMin. 1,5 years of work experience in branded FMCG Marketing – additional Sales experience is of advantage.Experience in digital communication (owned, earned, paid)Experience in project management, driving initiatives via collaboration in a line and matrix organization.Self-reliant, organized, hands-on and customer-oriented way of workingGood planning and problem-solving skills, agile mindsetAttention to detail and capacity to handle many small projects in the same timeTeam player and communicator with good interpersonal skillsFluent in EnglishVery good knowledge of MS Office as well as Nielsen and SAP BWExperience with Google Analytics, Facebook Business Manager and Google Ads/Search Console is of advantage.Willingness to travelWhat We Can Offer YouWork in an international environmentPossibility to learn and developAgile and flexible hybrid ways of workingCompetitive renumerationMentoring & trainingCollaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations |Together, we are improving lives, every day.Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.Application End Date:09 máj. 2024

Essity

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