Marketing Digital Product Owner (Head of Digital Marketing)

București
Permanent
Full-time

Acum 8 zile

Head of Digital Marketing (Digital Product Owner)We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.What does Access offer you?We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.About you:Lead strategic development and execution of digital marketing initiatives across our Health and Local Government and TEC software companies, with full ownership of digital performance.Drive transformational growth in engagement with NHS trusts and local authorities through comprehensive digital asset management, content strategy, and community building, working collaboratively with existing specialist teams across the division.Day-to-day, you will:

Strategic Leadership & Growth - Own and deliver the digital marketing strategy aligned with business objectives, holding P&L accountability, leading strategic planning/executive reviews, and developing business cases for new digital initiatives, technologies, and market opportunities.

Performance & Optimisation - Oversee daily management of digital assets and channels (paid & organic), drive traffic through SEO/GEO/content, run experiments to test impact, produce ROI-driven performance reports, and implement KPI frameworks with executive-level visibility.

Content & SEO Excellence - Define and execute SEO roadmap for NHS and local authority audiences; conduct keyword/competitor analysis; build content strategies and calendars that address customer pain points; and work with content managers to deliver search-first, timely content.

Stakeholder, Community & Collaboration - Build digital communities across public sector, strengthen thought leadership and advocacy, establish partnerships with industry bodies/influencers, and collaborate cross-functionally with PPC, SEO, content, product marketing, and paid media teams to share best practices and drive impact.

Your skills and experiences might also include:

Strategic Leadership & Vision - Experience building out and scaling digital marketing functions in B2B SaaS environments; proven record of transformational digital growth, market positioning, and strategic roadmap development; strong commercial acumen with P&L and ROI optimisation; exceptional presentation skills with executive/C-suite stakeholders.

Digital Marketing & Technical Expertise - Expert-level SEO with organic growth success; advanced content marketing and thought leadership strategies; deep knowledge of public sector buying behaviours, procurement, compliance, and accessibility; proficiency in Google Analytics, Search Console, SEMrush (plus AHRefs/BrightEdge), and experience with marketing automation, personalisation, and customer segmentation.

Cross-Functional Leadership & Execution - Skilled in influencing across matrixed organisations, translating business objectives into digital strategies, and driving results through collaboration; data-driven approach with comprehensive reporting frameworks, test-and-learn mindset, and integration of emerging digital technologies and trends.

Sector-Specific Knowledge & Desirable Expertise - Previous experience in health tech, local government, or care; understanding of NHS procurement and local authority digital transformation; experience with public sector content requirements, governance, and community management platforms; advanced B2B social media strategy.What are we all about?The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.Love Work. Love Life. Be You.

The Access Group

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