
Online & Offline Marketing Specialist (Premium Beauty Industry)
- București
- Permanent
- Full-time
- Develop and implement online & offline marketing strategies to increase the visibility of the portfolio brands
- Manage content across social media platforms (Instagram, TikTok, LinkedIn, etc.)—from planning to publishing
- Coordinate trade marketing campaigns within partner networks (DM, Douglas, Tei, etc.)—in-store activations, POSM materials
- Engage constantly with the online community and monitor feedback
- Collaborate closely with internal teams (sales, logistics, brand management) to ensure coherent communication and brand image
- Monitor campaign performance (digital & retail), analyze KPIs, and prepare reports with optimization suggestions
- Continuously research beauty & marketing trends to propose new, relevant, and creative initiatives
- Minimum 2 years of experience in digital marketing and/or trade marketing
- Solid understanding of social media platforms and online consumer behavior
- Both creative and analytical skills—you can generate fresh ideas and measure their impact
- Experience with brand activations or POSM materials is a plus
- Basic knowledge of visual editing tools (Canva, Photoshop)—nice to have
- Willingness to occasionally travel to partner stores
- Excellent organizational, communication, and prioritization skills
- The opportunity to work with international beauty brands in a dynamic and creative environment
- Direct involvement in projects combining digital marketing with retail experience
- Access to professional training, trends, and events in the cosmetics industry
- A friendly, open, and innovation-oriented team
Revista Cariere