Brand manager - CVRM - Bucharest

București
Permanent
Full-time

Acum 21 de zile

Brand manager - CVRM - BucharestDo you have expertise in, and passion for Brand Management and Cardiovascular Renal and metabolic field?AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.In Romania we are a team of over 350 dedicated professionals across various functions and therapeutic areas, playing a vital role in advancing healthcare for Romanian patients. We are proud of a long heritage in partnering with local healthcare system to turn our ground-breaking innovative pipeline into life-changing therapeutic solutions. Find more about our team:Science is uncovering the commonalities between cardiovascular, renal, and metabolic diseases (CVRM), which are at the core of our approach towards holistic care for CVRM patients. We aim to offer unique benefits for people who suffer from cardiovascular disease, heart failure, chronic kidney disease, and diabetes, by advancing CVRM solutions and addressing shared risk factors between these distinct but interrelated disease areas.We are seeking an experienced Brand Manager with a strong interest in cardio‑renometabolic diseases, capable of shaping and executing innovative, impact‑ driven‑ strategies.You will be accountable for defining the brand strategy, translating insights into actionable plans, and executing effective, compliant marketing initiatives to achieve agreed goals.What you’ll doYou will be contributing to the development and implementation of the strategic and tactical plan for the assigned CVRM product throughout its lifecycle and will oversee the success of designated projects that truly delivers for patients, healthcare providers and AZ. You will be directly accountable for the impact of designated projects in CVRM therapeutic area in Romania and will deliver this by innovating and competing effectively through cohesive global and local cross-functional working.Key responsibilities

Brand Manager for CVRM portfolio.
Understands and articulates the patients’ perspective throughout their entire journey. Uses this and marketplace insights to deliver effective and competitive strategic and tactical marketing plans.
Shapes brand direction and ensures the critical success factors for brand leadership.
Works with local / regional/global cross functional teams to develop clear ‘value’ propositions for patients and Healthcare systems/Healthcare professionals, aligned with the CVRM strategy.
Develops brand content and materials, maximizing the use of all AZ available resources and channels.
Works closely with medical, promotional teams, and the other brand managers to ensure optimal approach and implementation of the brand strategy.
Ensures that strong external relationships within relevant specialty areas are built and developed.
Identifies innovative and modern solutions to enhance brand performance.
Agrees and delivers upon growth, sales and operational metrics, measurements, and targets for the brands.
Responsible of the budget for assigned portfolio.
This position doesn’t require to manage people.

Essential for the role:

University Degree required, preferably in science
Languages: Fluent Romanian and Advanced English.
Proven brand management experience and critical thinking.
Experience in managing and executing complex projects.
Experience in launching new pharma products.

Desirable for the role:

Previous experience of working in CVRM area or passion for cardio-reno-metabolic diseases
Experience in Insight/Market Research & brand forecasting
Sales experience
Omnichannel experience

Why AstraZeneca?At AstraZeneca, we’re dedicated to being a phenomenal Place to Work. You are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.Date Posted 26-Mar-2026Closing DateAstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca

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