Brand Manager Gastroenterology

• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multistakeholder initiatives to meet strategic brand objectives.
• Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.

• Bachelor's degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing (for all non-English speaking countries)

• Marketing track record of success within FMCG, Media and/or Digital/IT industry
• Sales track record of success within biotech/pharmaceutical or any other industry

• External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team.

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