Specialist Marketing Romania (m/f/d)
CYBEX
- București
- Permanent
- Full-time
- Collaborate with the Head of Sales and Marketing Romania and the regional marketing team on all marketing activities across the country
- Coordinate & implement our global brand strategy at a national level, covering Trade Marketing, Digital and PR activities
- Develop presentations & marketing material for the sales force in your region and support marketing activities for customers in your region.
- Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline.
- Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
- Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
- Execute global strategy & coordinate new products launches locally
- Edit online text/visual content and ensure that the correct brand message is communicated in all marketing campaigns for this business unit
- Lead the local PR agencies including setting of strategy, KPIs, tracking and monitoring of results
- Organize local B2C fairs as well as events with retail partners
- Ensure that relevant content is accessible, distributed, optimized and made visible for your customers in all relevant online channels
- Successfully completed a Bachelor/Master degree in Marketing or other business related fields
- Minimum 1-2years of experience in Marketing with good Knowledge of Trade Marketing, Brand Communication & PR
- Marketing know-how, with a strong focus on Trade Marketing and Online Marketing, influencer marketing
- Basic knowledge of digital marketing tools such as SEO, SEA, Google Analytics etc.. is a plus
- Profound English skills, native Romanian speaker
- Excellent organisation skills with high attention to detail
- Interest for lifestyle and design industry
- Affinity to premium goods, luxury products and brands
- Excellent communication and negotiation skills
- Willingness to travel
- Hands on mentality & team player