Web Analytics Specialist - Adobe Analytics

IBM - Marketing, Communcations and Citizenship

București
Permanent
Full-time

Acum 1 lună

Short company descriptionIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. RequirementsRequired Technical and Professional Expertise

Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.
Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.
Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
Experience creating custom reports, dashboards, and data visualizations.
Familiarity with tag management systems (e.g., Adobe Dynamic Tag Management, Google Tag Manager, Tealium) and channel attribution.
Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Preferred Technical and Professional Expertise

Adobe Analytics certification or equivalent.
Experience with other Adobe solutions (e.g., Adobe Target, Adobe Audience Manager, AEP, Journey Optimizer)
Knowledge of audience targeting data sets like 6Sense, Demandbase, Bombora et al.
Experience working in B2B, e-commerce and/or lead-generating businesses.

ResponsibilitiesYour Role and Responsibilities

As an IBM.com
Web Analyst you will analyze website data, extract insights, and providing actionable recommendations to improve the web experience.
Responsibilities:
Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.
Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.
Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.
Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.
This is a Hybrid role, attendance to the office is currently required only 3 times per week.

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