Marketing Global Campaign Strategy – Manager - English

București
Permanent
Full-time

Acum 1 lună

Ready to shape the future of work?At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s , our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to , our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on , , , and .Inviting applications for the role of Marketing Global Campaign Strategy – Manager - EnglishThe world is changing fast. AI is forcing a tidal wave of disruption across industries. And Genpact is uniquely positioned to help companies adapt, scale AI and drive business value. We are on a journey to reposition Genpact as a leader in advanced technology, and marketing will play a pivotal role in shifting perceptions of the audiences that matter to accelerate growth.The Global Campaign Strategist will enable this transformation through the creation and execution of high-impact, integrated marketing campaigns aligned to the company’s strategic objectives. We are seeking candidates with a performance-driven mindset and exceptional stakeholder management skills who will thrive in a fast-paced, tech-forward business environment.ResponsibilitiesStrategic Planning:Develop comprehensive campaign strategies aligned to Genpact’s business objectives. Use performance data combined with market and audience research to inform campaign design and optimize impact and ROIDefine the target audience and create audience journey maps that meet the needs of the modern B2B buyer to grab attention, build salience, and generate demandDevelop overarching campaign narratives and key themes. Outline how these will be brought to life through a compelling content strategyEstablish the high-level channel priorities and design principles for the campaign, including how budget should be weighted to maximize ROICampaign development:Brief and partner with Creative teams to define standout creative concepts aligned to the campaign narrative that will provide cut-through and drive consideration for GenpactPartner with channel teams to build out detailed activation plans across Social, Web, Paid Media, PR, AR, Events and Outbound. Act as the connective tissue between channels to ensure all activations pay off the campaign design principles and add value in the context of the holistic audience journeyCollaborate with Creative, Marketing, and Content teams to oversee development of high-quality campaign assets in accordance with the agreed content and activation strategies. Examples may include long-form hero content (eg 3rd party research), social assets, paid media ads, web content etcAdapt global campaigns for audience, industry, and/or regional nuance, while maintaining consistency with the overarching strategyCampaign execution:Act as the driving force for campaign execution, leading a cross-functional team to successfully deliver the campaign strategy on time and to budgetCampaign performance:Define goals and KPIs for each campaign and partner with Performance teams to monitor progressEstablish a campaign testing framework to ensure we continuously test and learn, optimizing for successProvide regular reports and insights to stakeholders including leadership on campaign effectiveness and areas for optimizationInnovation:Embrace a culture of experimentation, staying abreast of new marketing trends, trialling new content formats, experiences, and emerging technologies to continuously optimize our approach and enhance campaign effectivenessQualifications we seek in you!Minimum Qualifications / SkillsBachelor's degree in marketing, business, or a related fieldProven experience in developing and executing successful marketing campaigns, preferably in a B2B environmentExcellent communication and interpersonal skills, with the ability to lead large-scale program delivery across multi-functional teamsPreferred Qualifications/ SkillsStrategic mindset with a passion for translating data insights into actionable campaign strategies. The ideal candidate will be confident moving from detailed campaign planning to big picture strategyWell-versed in digital marketing techniques, tools, and platforms, across social, paid, web, search and associated analytics. Familiarity with Google Ads, LinkedIn Ads, YouTube, Google Analytics, Pardot, Workfront, and Salesforce would be an advantage.Ability to manage multiple projects and competing objectives simultaneously in a fast-paced environmentWhy join Genpact?Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovationMake an impact – Drive change for global enterprises and solve business challenges that matterAccelerate your career – Get hands-on experience, mentorship, and continuous learning opportunitiesWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Genpact

Aplică acum